Lo’bat Ajyalana.

Lo’bat Ajyalana (which means Our Ancestor’s Game) is a company that modernizes Emirati cultural games for the younger generation. This project aims to create a business plan that focuses on the strategic design management necessary for establishing an independent company (in this case, Lo’bat Ajyalana). It included but was not limited to understanding the business structure and function, the market in which it will operate, and how it will generate and sustain a revenue stream.


  • Business Plan Report (A4)

  • Presentation

year. 2020

course. DES462 Design Management

In collaboration with Hamda Hareb, Khadija Al Hamad, and Rahaf Al Salman

design tools.

  • Activity System Map

  • Stakeholders Map

  • Value Web

  • Terrains and Territories

  • Types of Innovation

  • Design Value Scorecard

  • Competitors Map

  • Balance Breakthrough Model

  • Business Model Canvas

  • Value Proposition Canvas