








Organizational Audits.
Majid Al Futtaim Audit.
This audit is of an organization with a strong presence in the UAE.
It aimed to break down the organization’s structure, activities, and culture using different design frameworks. We interviewed employees from diverse departments to better understand the complexity of the company.
year. 2020
course. DES462 Design Management
in collaboration with Hamda Hareb, Khadija Al Hamad, and Rahaf Al Salman
Philips Audit.
This audit is of the innovative company Philips. The project required us to research and understand how innovation plays a role in the organization, its sources, and the different types of implemented innovation.
year. 2020
course. DES380 Innovation and Strategy
in collaboration with Hamda Hareb
easyJet Audit.
This audit is of a low-budget airline company as the project required. We researched the brand visuals, design guidelines, performance, and competition. Then compiled a SWOT analysis from which we added our recommendations to the airline's company.
year. 2018
course. DES275 Fundamentals of Design Management
in collaboration with Hamda Hareb and Reem Alhosani