Organizational Audits.

Majid Al Futtaim Audit.

This audit is of (MAF) Majid Al Futtaim, an organization with a strong presence in the UAE.

The audit aimed to break down the organization’s structure, activities, and culture using different design frameworks. We interviewed employees from diverse departments to better understand the complexity of the company.

year. 2020

course. DES462 Design Management

in collaboration with Hamda Hareb, Khadija Al Hamad, and Rahaf Al Salman

Philips Audit.

This audit is of the innovative company Philips. The project required us to research and understand how innovation plays a role in the organization, its sources, and the different types of implemented innovation.

year. 2020

course. DES380 Innovation and Strategy

in collaboration with Hamda Hareb

easyJet Audit.

This audit is of the low-budget airline company easyJet, as the project required. We researched the brand visuals, design guidelines, performance, and competition. Then compiled a SWOT analysis from which we added our recommendations to the airline's company.

year. 2018

course. DES275 Fundamentals of Design Management

in collaboration with Hamda Hareb and Reem Alhosani