Majid Al Futtaim Audit.
This audit is of an organization with a strong presence in the UAE.
It aimed to break down the organization’s structure, activities, and culture using different design frameworks. We interviewed employees from diverse departments to better understand the complexity of the company.
course. DES462 Design Management
in collaboration with Hamda Hareb, Khadija Al Hamad, and Rahaf Al Salman
This audit is of the innovative company Philips. The project required us to research and understand how innovation plays a role in the organization, its sources, and the different types of implemented innovation.
course. DES380 Innovation and Strategy
in collaboration with Hamda Hareb
This audit is of a low-budget airline company as the project required. We researched the brand visuals, design guidelines, performance, and competition. Then compiled a SWOT analysis from which we added our recommendations to the airline's company.
course. DES275 Fundamentals of Design Management
in collaboration with Hamda Hareb and Reem Alhosani