In this project, we wanted to take the visitors on a journey of re-discovery; to rediscover the roots of Swiss exhibition gone global, Art Basel, to find its cultural identity. Our target audience is the International Audience visiting the exhibition. We aim to create an emotional connection to Lindt’s chocolate and the Swiss heritage and culture of both the Art Basel and Lindt.
course. DES275 Fundamentals of Design Management
in collaboration with Hamda Hareb