What is Thikra you may ask? Thikra means memory in Arabic; it is a concept perfume store that reimagines how perfume is experienced in a retail environment. Thikra aims to create memories through our unique and experiential perfume installations; which are interactive to show the perfume’s artistic value and form. The store’s installation changes in accordance to the fashion seasons. This was developed under as a client project with Irthi, that explores the perfume industry in the U.A.E.


  • Research Report (A4)

  • Exhibition Collaterals (A1)

  • Presentations (1 final + 1 pre-final + 2 process presentations)

User Journey with Thikra

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Thikra Branding
Thikra Branding

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User Journey Sketches
User Journey Sketches

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year. 2021

course. DES480 Design Thinking

in collaboration with Douriya Djabri, Gulrukh Siddiqi, Hamda Hareb, and Rahaf Al Salman

design tools.

  • Stakeholders Map

  • User Research

  • User Personas

  • Offering Activity Culture Map

  • User Journey Map

  • Service Blueprint

  • Activity System Map

  • Service/Experience Prototyping

  • Business Model Canvas

  • Brand Strategy Canvas

  • Value Proposition Canvas

  • Value Web

  • Trends Matrix

  • SWOT Analysis

  • Key Facts Research

  • Eras Map